Franchising · Canada · U.S. · International
You're never too old for chicken fingers.Now own the place that proves it.
Honestly Good is a fast-casual brand built on one product, done properly. Hand-breaded, cooked to order, priced for families, and run on a menu small enough to execute flawlessly on the busiest Saturday of the year.
Franchise program launching 2026 · First franchised restaurants Q1 2027
Why the model works
One thing.
Done honestly good.
We didn't invent the chicken finger. We reinvented it with an obsessive commitment to quality — then built an operation simple enough for an owner to actually run.
Quality you can taste
Chicken from trusted suppliers held to strict standards for quality and freshness. Hand breaded and cooked to order, so every tender reaches the guest hot and crispy. Canadian owned and operated, proudly serving Canadian-sourced products.
Keep it simple
Less is more in operations. A small, well-executed menu means limited inventory, minimal complexity, an efficient labour model and extremely tight cost controls — the things that decide whether a restaurant makes money.
Family focused, kid friendly
Eating out with a family is hard and expensive. We love kids and we love making them happy. It shows in the price point, the menu and the room — and it brings families back on a weeknight, not just a Friday.
The product
Four years
before day one.
We left nothing to chance, ensuring a perfect tender every time. Beside it sits a short bench of house-made dipping sauces and sides that turn one product into a full meal — and a second visit.
The core menu
Four boxes, one fryer discipline. Add a fountain drink to any box for $1.
The market
A category everybody
already orders.
Chicken fingers don't need explaining to a landlord, a lender or a six-year-old. The demand is established, national and growing — what's been missing is a brand that treats the product seriously.
Our guests value authenticity, transparency and sustainability. They want to know where their food comes from and how it was made, and they will pay a premium for high-quality ingredients and eco-friendly packaging. That is exactly the brand we built.
Built for operators
You bring the market.
We bring the system.
A franchise is only as good as the support behind it. Ours is built by people who have opened and run hundreds of restaurants across Canada and the U.S.
Site selection & design
Help evaluating trade areas, negotiating the deal, and adapting the design package to the space you've found.
A kitchen built to flow
Our kitchen is designed to maximize order flow and productivity, balancing off-the-shelf equipment with custom-fabricated stations.
Training that sticks
In-restaurant and classroom training for you and your management team, plus the manuals, checklists and standards behind it.
Approved supply chain
Vetted suppliers, standardized recipes and specs, so the tender in your restaurant matches the one in ours.
Marketing that travels
Branded packaging, an omni-channel social program with posts past 100,000 views, influencer partnerships and local-store marketing playbooks.
Ongoing field support
Regular visits, operational reviews and a head-office team you can actually reach — through opening week and long after.
Formats
Fits where the
families already are.
Each restaurant is designed for the right combination of dine-in, pick-up, delivery and take-out. A balanced approach to construction keeps build-outs flexible — we can do what we need to do, where we need to do it.
Regional mall
High-traffic, family-saturated centres with built-in footfall. Proven at Vaughan Mills and Stock Yards Village.
Street front
Neighbourhood locations serving dine-in families by day and a heavy delivery and take-out mix at night.
Urban & food hall
Compact footprints in mixed-use destinations like The Well, where speed of service carries the site.
The team behind it
Operators first.
You are not buying into a start-up's first idea. You are joining a group that has built, scaled and supported some of the most recognized restaurant brands in Canada, alongside partners running one of North America's largest restaurant service providers, a national workforce management platform, and a marketing agency that represents some of the biggest names in Canadian sport.
Who we're looking for
Owners who
sweat the tender.
We are looking for operators who value execution and brand integrity above all else. Prior restaurant experience is an asset, not a requirement — a genuine commitment to quality and to being in your restaurant is.
We are growing selectively and sustainably. We would rather open the right restaurant a quarter late than the wrong one on time, because long-term equity is built one profitable location at a time.
Where we're growing
Canada
Single and multi-unit opportunities in high-traffic, family-saturated markets, starting with Ontario and moving west and east.
United States
Early interest is concentrated in the south — Florida, Texas and Nevada — with a nationwide goal from there.
International
Master franchise opportunities are open for the United States, South America, Asia, the United Kingdom and the Middle East.
How to Franchise
With Us
Good people. Great opportunities.
Good business.
Happier people. 
Real food.
Real communities.
A brighter tomorrow.
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1
Get to know Honestly Good
Learn about our story, values, food and franchise opportunity. See if it’s the right fit for you.
Big flavour starts with a big idea.
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2
Have a chat
Talk to our franchise team about your goals, ask questions and get the details. We’re here to help, no pressure.
Good conversations lead to great things.
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3
Apply
Submit a simple application so we can get to know you better.
One step closer.
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4
Find your perfect location
We’ll support you in choosing the best site for your restaurant, with insights, data and local knowledge.
Good chicken belongs in great places.
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5
Build & train
We’ll help with store design, fit-out and comprehensive training for you and your team. You’ll be set up for success.
The ingredients for success are all here.
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6
Open the doors
It’s time! Welcome your community to Honestly Good. Great food, great people and a brighter tomorrow — together.
Good food brings people together.
Ready to get started?
Tell us your market, your timeline and how you plan to operate. Every enquiry is read by our team.
Start your applicationLet’s do good together.
Good chicken. Good people. Good business.
Questions
Before you ask.
When can I actually open?
Our franchise program is being finalized through 2026, with the first franchised restaurants targeted to open in the first quarter of 2027. Candidates who start the conversation now are the ones being matched to those first markets.
What does it cost?
Investment ranges, fees and royalty are set out in our franchise disclosure documents, which we share once we've had an introductory call and confirmed the market is one we're opening. Tell us your available capital in the form and we'll tell you quickly whether it's a fit.
Do I need restaurant experience?
No. Prior restaurant experience helps, but we've trained strong operators from other industries. What isn't optional is being hands-on: this is an owner-operator model, not a passive investment.
Can I take a whole territory?
Yes. Multi-unit and area development agreements are available for qualified candidates, and master franchise discussions are open for the United States, South America, Asia, the U.K. and the Middle East.
How big a space do I need?
The menu is small, so the kitchen is efficient. We work across regional mall, street front and urban food-hall formats, and we'll assess the specific space with you before anyone signs a lease.
Where does the chicken come from?
From trusted suppliers who meet our standards for quality and freshness. We are Canadian owned and operated and proudly serve Canadian-sourced products, and franchisees order through our approved supply chain so the product is identical in every restaurant.
Franchise enquiry
Tell us about
your market.
Every submission is read by our team. If your market is on our list, you'll hear from us within five business days.
This page is promotional and is not an offer to sell a franchise. An offer can only be made through a franchise disclosure document delivered in accordance with applicable law in your province or state.